SOMES is an AI-driven marketing analytics tool that provides an assessment of marketing strategies efficiency while focusing on marketing campaigns, distribution of marketing efforts to determine their ROI and other marketing campaign performance metrics.
Tracking and interpreting the key statistical indicators that measure social media success is one of the most challenging tasks for any marketing department and business.
Many companies struggle to figure out how much money they need to spend to attract one customer from each type of social media.
Determining the acquisition costs of the various social media platforms is another challenge. Obtaining such information will help make smart decisions about the ways to improve the marketing strategy and accurately identify which SM channels need more attention, time and money.
April 22, 2023 -- Tracking and interpreting key statistical indicators that measure social media success is important but challenging for any marketing department. If businesses use social media channels effectively, they can increase their visibility and loyalty, connect with local customers, reach a larger audience, and boost income. Many companies struggle to figure out how much money they need to spend to attract one customer from each type of social media.