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It’s pretty hard to talk about the present or future of the media advertising business – or any other for that matter – that doesn’t get you to AI and data management pretty quickly. Almost 90% of ad buyers report that they are redesigning their personalization strategies, ad investment costs, and mix of data across first-, second-, and third-party sources.

Here’s how the controversial new TikTok ban—which passed the House—would work, its chances of passing the Senate and which American companies could potentially purchase the app and avoid a full TikTok shutdown in the U.S.

From vacation inspiration to prioritizing shareable experiences, social media in the hospitality industry has shifted in recent years. Even as new trends continue to emerge, we know that consistency and value are two keys to success. Social media marketing for hotels can be effective when done well. Paid ads for hotels on social media can be used to earn fans, generate demand or bring guests back for another stay. 

Artificial intelligence (AI) has undeniably revolutionized various aspects of our lives, including the field of marketing, branding and copywriting. With its ability to analyze massive amounts of data, generate content and automate tasks, AI has become an invaluable tool for many businesses. However, despite its remarkable capabilities, there are fundamental reasons why AI alone cannot fully replace the human element in these domains.

Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that barrier, allowing brands to reach their audiences directly.

This unprecedented proximity has allowed brands to build closer customer relationships. But it has also meant that customers receive far more marketing messages, making it harder for brands to stand out from competitors.

A good B2B brand marketer knows this stereotype well and does a lot of hard work to ensure that they don’t get themselves into this kind of situation—especially if they’re at a measurement-oriented company. A survey by Google and BCG found that 97% of B2B marketers agree that brand marketing plays an important role for awareness and consideration, and 95% said it can help with competitive differentiation.

As brands across various industries strive to stay competitive, one critical aspect that sets successful companies apart is their unwavering commitment to delivering an exceptional customer experience (CX). In this evolving, saturated landscape, the fusion of sales and marketing teams emerges as an effective strategy to create a holistic approach to customer engagement, consistently delivering a unified brand message and experience at every stage of the customer journey.

Regardless of size, McKinsey & Co. says that businesses are experiencing a 15-20% higher ROI by using data-centered approaches to marketing. And the only way to maximize efficient data management is with the help of technology. SMBs can benefit from martech because it enables them to better manage customer relationships, track marketing performance through analytics, and automate marketing activities. And businesses worldwide are seeing its effectiveness.

Data is a powerful resource, and the lifeblood of marketing, but so many businesses, especially smaller startups, fall into one of two traps when it comes to the information they collect. Some simply neglect data collection altogether, or fail to use the data they do have at their disposal, while others collect so much that it overwhelms them. Both of these scenarios spell disaster for effective, data-driven marketing.

Content marketing is a major growth driver for a lot of businesses today, and Wolfgang Rückerl affirms its powerful role in growing his blockchain startup Entity. Focusing on valuable information, crisp graphics, and thorough explanations of the company’s more technical aspects, Robert has built up a solid community of users for his app.